Usually, when deodorant is mentioned in the same breath as pop culture conventions, it's in regards to encouraging geeks to consider hygiene when they're about to spend a long day crowded in with other like-minded individuals. Timed for last weekend's San Diego Comic-Con, Secret's social media promotion took a different approach.
In recent years, efforts like Cosplay Is Not Consent have sought to raise consciousness of serious issues around the interactions between cosplayers and other convention attendees. Let's just say that Secret opted not to help the conversation with a pretty glib way of framing harassment.
Here's a new scent for fighting stress sweat and personal space invasions. #StressTest http://pic.twitter.com/ne4JXebccm
— Secret Deodorant (@SecretDeodorant) July 22, 2016
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